Existing law makes any person who knowingly uses another’s name, voice, signature, photograph, or likeness in products, merchandise, or goods, or for purposes of advertising or selling, or soliciting purchases of, products, merchandise, goods, or services, without that person’s prior consent liable for damages, as specified.

This bill would provide that a party seeking relief pursuant to those provisions may also seek an injunction or temporary restraining order according to specified procedures. The bill would require the respondent to comply with the order within 2 business days from the day the order is served, unless otherwise required by the order, if the court grants the applicant a temporary restraining order without notice to the opposing party that requires the respondent to remove, recall, or otherwise cease the publication or distribution of the petitioner’s name, voice, signature, photograph, or likeness. The bill would make other nonsubstantive changes.

This bill would incorporate additional changes to Section 3344 of the Civil Code proposed by SB 11 to be operative only if this bill and SB 11 are enacted and this bill is enacted last.