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Measure SB 259
Authors Wahab  
Principle Coauthors: Lowenthal  
Coauthors: Connolly   Garcia   Haney   Kalra  
Subject Fair Online Pricing Act.
Relating To relating to consumer protection.
Title An act to add Chapter 40 (commencing with Section 22949.82) to Division 8 of the Business and Professions Code, relating to consumer protection.
Last Action Dt 2025-09-09
State Amended Assembly
Status In Floor Process
Active? Y
Vote Required Majority
Appropriation No
Fiscal Committee No
Local Program No
Substantive Changes None
Urgency No
Tax Levy No
Leginfo Link Bill
Actions
2025-09-12     Ordered to inactive file on request of Assembly Member Aguiar-Curry.
2025-09-09     Ordered to third reading.
2025-09-09     Read third time and amended.
2025-09-09     Joint Rule 61(a)(13) suspended. (Ayes 60. Noes 20. Page 3128.)
2025-09-05     Read third time and amended.
2025-09-05     Ordered to third reading.
2025-07-17     Read second time. Ordered to third reading.
2025-07-16     From committee: Do pass. (Ayes 8. Noes 3.) (July 15).
2025-07-10     From committee with author's amendments. Read second time and amended. Re-referred to Com. on JUD.
2025-07-02     July 8 hearing postponed by committee.
2025-06-25     From committee: Do pass and re-refer to Com. on JUD. (Ayes 10. Noes 4.) (June 24). Re-referred to Com. on JUD.
2025-06-19     From committee with author's amendments. Read second time and amended. Re-referred to Com. on P. & C.P.
2025-06-13     From committee with author's amendments. Read second time and amended. Re-referred to Com. on P. & C.P.
2025-06-05     Referred to Coms. on P. & C.P. and JUD.
2025-05-28     Read third time. Passed. (Ayes 30. Noes 9. Page 1295.) Ordered to the Assembly.
2025-05-28     In Assembly. Read first time. Held at Desk.
2025-04-24     Read second time and amended. Ordered to third reading.
2025-04-23     From committee: Do pass as amended. (Ayes 11. Noes 1. Page 833.) (April 22).
2025-04-08     From committee with author's amendments. Read second time and amended. Re-referred to Com. on JUD.
2025-04-04     Set for hearing April 22.
2025-04-02     Re-referred to Com. on JUD.
2025-03-24     From committee with author's amendments. Read second time and amended. Re-referred to Com. on RLS.
2025-02-14     Referred to Com. on RLS.
2025-02-04     From printer. May be acted upon on or after March 6.
2025-02-03     Introduced. Read first time. To Com. on RLS. for assignment. To print.
Keywords
Tags
Versions
Amended Assembly     2025-09-09
Amended Assembly     2025-09-05
Amended Assembly     2025-07-10
Amended Assembly     2025-06-19
Amended Assembly     2025-06-13
Amended Senate     2025-04-24
Amended Senate     2025-04-08
Amended Senate     2025-03-24
Introduced     2025-02-03
Last Version Text
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		<ns0:AuthorText authorType="LEAD_AUTHOR">Introduced by Senator Wahab</ns0:AuthorText>
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		<ns0:Title>An act to add Chapter 40 (commencing with Section 22949.82) to Division 8 of the Business and Professions Code, relating to consumer protection.</ns0:Title>
		<ns0:RelatingClause>consumer protection</ns0:RelatingClause>
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			<ns0:Subject>Fair Online Pricing Act.</ns0:Subject>
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			<html:p>The California Consumer Privacy Act of 2018 grants to a consumer various rights with respect to personal information, as defined, that is collected by a business, as defined, including the right to request that a business delete personal information about the consumer that the business has collected from the consumer and to direct a business that sells or shares personal information about the consumer to third parties not to sell or share the consumer’s personal information.</html:p>
			<html:p>This bill, the Fair Online Pricing Act, would, subject to specified exceptions, prohibit a price offered to a consumer through the consumer’s online device, as defined, from being generated in whole, or in part, based on any of certain input data, including the presence or absence of any software on the online device.</html:p>
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		<ns0:Preamble>The people of the State of California do enact as follows:</ns0:Preamble>
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				<html:p>This act shall be known, and may be cited, as the Fair Online Pricing Act.</html:p>
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				Chapter 40 (commencing with Section 22949.82) is added to Division 8 of the 
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				, to read:
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						<ns0:LawHeadingText>Device-Based Pricing</ns0:LawHeadingText>
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									(a)
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									“Coupon” means any method by which a consumer receives a discount on the purchase of any item that is funded, produced, sponsored, promoted, or furnished, either directly or indirectly, by a business, including, but not limited to, a paper coupon, a digital coupon, or an instant redeemable coupon.
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									(b)
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									“Discount” means any reduction from the regular or advertised price offered to consumers on a temporary or conditional basis.
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									(c)
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									“Hardware state” means a condition or mode of existence of a system, component, or simulation, including, but not limited to, battery life, number of wireless connections
						  detected, hardware performance characteristics, and age of the device, data that is erased when an online device is restarted or powered down, and data that is retained when an online device is restarted or powered down.
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									(d)
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									“Online device” means a physical object that has built-in resources that allow it to communicate through the internet or a short-range wireless technology and react to interface conditions, including, but not limited to, a laptop computer, a desktop computer, a tablet, a smartphone, or other smart hardware.
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									(a)
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									A price offered to a consumer through the consumer’s online device shall not be generated in whole, or in part, based on any of the following input data:
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									(1)
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									(A)
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									The hardware or hardware state of the online device.
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									(B)
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									This paragraph shall not prohibit the generation of a price offered to a consumer based on the hardware or
						  hardware state of the online device for the following purposes:
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									(i)
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									Repairs or maintenance of the online device.
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									(ii)
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									Calculating a trade-in value of the online device.
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									(2)
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									The presence or absence of any software on the online device.
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									(3)
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									(A)
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									Geolocation data of the online device, when used to set a price based on inferences about the consumer made from this data.
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									(B)
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									Subparagraph (A) shall
						  not prohibit the use of geolocation data of the online device and the consumer’s location to generate a price for reasons not specified in subparagraph (A), including, but not limited to, either of the following: 
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									(i)
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									To determine pricing based on the real-time demand for the product or service in the consumer’s vicinity, if the product or service is provided immediately upon request.
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									(ii)
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									To provide accurate pricing information based on price variances at different physical locations, due to legitimate cost
						  differentials associated with providing a good or service to different consumers or state or local government taxes, duties, or other fees imposed by state or local government on the transaction.
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									(b)
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									Nothing in this chapter shall prohibit any coupon, discount, or other bona fide rebate, sale, or promotion that is separate from the price, that reduces the price of goods or services, that is issued or offered to the general public on the same terms, and does not incorporate input data as specified in subdivision (a).
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								<html:p>The duties and obligations imposed by this chapter are cumulative with any other duties or obligations imposed under other law and shall not be construed to relieve any party from any duties or obligations imposed under other law, including, but not limited to, duties or obligations related to the accurate advertising, displaying, or offering of prices.</html:p>
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			<ns0:Num>SEC. 3.</ns0:Num>
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				<html:p>The Legislature finds and declares that cellular broadcast technology is a critical service, especially during a state of emergency, and that this technology is inherently privacy preserving as it does not use personal data, and as a unilateral one-to-many system that does not rely on the geolocation of an individual consumer’s device, is not encompassed by the broadly understood term “geolocation” for purposes of this act.</html:p>
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Last Version Text Digest The California Consumer Privacy Act of 2018 grants to a consumer various rights with respect to personal information, as defined, that is collected by a business, as defined, including the right to request that a business delete personal information about the consumer that the business has collected from the consumer and to direct a business that sells or shares personal information about the consumer to third parties not to sell or share the consumer’s personal information. This bill, the Fair Online Pricing Act, would, subject to specified exceptions, prohibit a price offered to a consumer through the consumer’s online device, as defined, from being generated in whole, or in part, based on any of certain input data, including the presence or absence of any software on the online device.