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Updated:   2026-02-23

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Measure
Authors Ashby  
Subject False advertising: synthetic digital performers.
Relating To relating to consumer protection.
Title An act to add Article 10 (commencing with Section 17610) to Chapter 1 of Part 3 of Division 7 of the Business and Professions Code, relating to consumer protection.
Last Action Dt 2026-02-12
State Introduced
Status Pending Referral
Flags
Vote Req Approp Fiscal Cmte Local Prog Subs Chgs Urgency Tax Levy Active?
Majority No Yes Yes None No No Y
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Leginfo Link  
Bill Actions
2026-02-13     From printer. May be acted upon on or after March 15.
2026-02-12     Introduced. Read first time. To Com. on RLS. for assignment. To print.
Versions
Introduced     2026-02-12
Analyses TBD
Latest Text Bill Full Text
Latest Text Digest

Existing law makes it a misdemeanor for a person or a firm, corporation, or association, or any employee thereof, to engage in false or misleading advertising practices. Existing law makes various unfair competition practices unlawful, including any unlawful, unfair, or fraudulent business act or practice and unfair, deceptive, untrue, or misleading advertising.