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Measure AB 344
Authors Valencia  
Subject Alcoholic beverages: beer price posting and marketing regulations: definitions.
Relating To relating to alcoholic beverages.
Title An act to amend Section 25000.2 of the Business and Professions Code, relating to alcoholic beverages.
Last Action Dt 2025-10-06
State Chaptered
Status Chaptered
Active? Y
Vote Required Majority
Appropriation No
Fiscal Committee Yes
Local Program Yes
Substantive Changes None
Urgency No
Tax Levy No
Leginfo Link Bill
Actions
2025-10-06     Approved by the Governor.
2025-10-06     Chaptered by Secretary of State - Chapter 360, Statutes of 2025.
2025-09-09     Enrolled and presented to the Governor at 3 p.m.
2025-09-02     Read third time. Passed. Ordered to the Assembly. (Ayes 40. Noes 0. Page 2412.).
2025-09-02     In Assembly. Ordered to Engrossing and Enrolling.
2025-06-24     Read second time. Ordered to third reading.
2025-06-23     From committee: Be ordered to second reading pursuant to Senate Rule 28.8.
2025-06-10     From committee: Do pass and re-refer to Com. on APPR. (Ayes 14. Noes 0.) (June 10). Re-referred to Com. on APPR.
2025-05-28     Referred to Com. on G.O.
2025-05-20     In Senate. Read first time. To Com. on RLS. for assignment.
2025-05-19     Read third time. Passed. Ordered to the Senate. (Ayes 75. Noes 0. Page 1584.)
2025-05-12     Read third time and amended. Ordered to third reading.
2025-04-10     Read second time. Ordered to third reading.
2025-04-09     From committee: Do pass. (Ayes 14. Noes 0.) (April 9).
2025-03-19     From committee: Do pass and re-refer to Com. on APPR. (Ayes 19. Noes 0.) (March 19). Re-referred to Com. on APPR.
2025-03-10     Re-referred to Com. on G.O.
2025-03-06     From committee chair, with author's amendments: Amend, and re-refer to Com. on G.O. Read second time and amended.
2025-02-10     Referred to Com. on G.O.
2025-01-30     From printer. May be heard in committee March 1.
2025-01-29     Read first time. To print.
Keywords
Tags
Versions
Chaptered     2025-10-06
Enrolled     2025-09-04
Amended Assembly     2025-05-12
Amended Assembly     2025-03-06
Introduced     2025-01-29
Last Version Text
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		<ns0:AuthorText authorType="LEAD_AUTHOR">Introduced by Assembly Member Valencia</ns0:AuthorText>
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		<ns0:Title>An act to amend Section 25000.2 of the Business and Professions Code, relating to alcoholic beverages. </ns0:Title>
		<ns0:RelatingClause>alcoholic beverages</ns0:RelatingClause>
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			<ns0:Subject>Alcoholic beverages: beer price posting and marketing regulations: definitions.</ns0:Subject>
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			<html:p>Existing law, the Alcoholic Beverage Control Act, which is administered by the Department of Alcoholic Beverage Control, regulates the application, issuance, and suspension of alcoholic beverage licenses. Existing law imposes requirements on a successor beer manufacturer, defined as a beer manufacturer that acquires the rights to manufacture, import, or distribute a product, who cancels any of the existing beer wholesaler’s rights to distribute the product, as provided, and defines terms for this purpose.</html:p>
			<html:p>This bill would modify the definition of “successor beer manufacturer” to specify that a successor beer manufacturer may be a beer manufacturer or any person, as defined, whether licensed or unlicensed, who acquires the rights to manufacture, import, or distribute a product.</html:p>
			<html:p>The Alcoholic Beverage Control Act provides that a violation of specified provisions of the act is a misdemeanor.</html:p>
			<html:p>This bill, by expanding the scope of entities subject to the requirements applicable to successor beer manufacturers, would impose a state-mandated local program.</html:p>
			<html:p>The California Constitution requires the state to reimburse local agencies and school
			 districts for certain costs mandated by the state. Statutory provisions establish procedures for making that reimbursement.</html:p>
			<html:p>This bill would provide that no reimbursement is required by this act for a specified reason.</html:p>
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		<ns0:Preamble>The people of the State of California do enact as follows:</ns0:Preamble>
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			<ns0:Num>SECTION 1.</ns0:Num>
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				Section 25000.2 of the 
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				 is amended to read:
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					<ns0:Num>25000.2.</ns0:Num>
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								(a)
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								For purposes of this section:
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								(1)
								<html:span class="EnSpace"/>
								“Acquire” means to purchase, receive, assume, obtain, or otherwise come into possession or control of.
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								(2)
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								“Affected distribution rights” means the distribution rights to the product held by the existing beer wholesaler prior to the acquisition of the right to manufacture, import, or distribute the product by the successor beer manufacturer.
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								(3)
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								“Beer manufacturer” includes any holder of a beer manufacturer’s license, any holder of an out-of-state beer manufacturer’s certificate,
						or any holder of a beer and wine importer’s general license.
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								(4)
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								“Cancel” means to terminate, reduce, not renew, not appoint or reappoint, or cause any of the same.
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								(5)
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								“Existing beer wholesaler” means a beer wholesaler that distributes a product at the time a
						successor beer manufacturer acquires the rights to manufacture, import, or distribute that product.
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								(6)
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								“Fair market value” includes all elements of value, including, but not limited to, goodwill.
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								(7)
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								“Product” means a brand or brands of beer, as defined by Section
						23006.
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								(8)
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								“Successor beer manufacturer” means a beer manufacturer or any person as defined by Section 23008, whether licensed or unlicensed, who acquires the
						rights to manufacture, import, or distribute a product.
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								(9)
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								“Successor beer manufacturer’s designee” means one or more distributors designated by the successor beer manufacturer to replace the existing beer wholesaler, for all or part of the existing beer wholesaler’s territory, in the distribution of the product.
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								(b)
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								(1)
								<html:span class="EnSpace"/>
								Any successor beer manufacturer that acquires the rights to manufacture, import, or distribute a product, and
						who cancels any of the existing beer wholesaler’s rights to distribute the product, shall comply with this section.
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							<html:p>
								(2)
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								A successor beer manufacturer’s designee shall comply with this section.
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								(c)
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								(1)
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								The successor beer manufacturer shall notify the existing beer wholesaler of the successor beer manufacturer’s intent to cancel any of the existing beer wholesaler’s rights to distribute the product.
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								(2)
								<html:span class="EnSpace"/>
								The successor beer manufacturer shall mail the notice by certified mail, return receipt requested, to the existing beer wholesaler. The successor beer manufacturer shall include in the notice the name, address, and telephone number of the successor beer manufacturer’s designee
						or designees.
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								(d)
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								The successor beer manufacturer’s designee shall negotiate with the existing beer wholesaler to determine the fair market value of the affected distribution rights and, if the existing beer wholesaler and the successor beer manufacturer’s designee agree to the fair market value of the affected distribution rights, shall compensate the existing beer wholesaler in the agreed amount. The successor beer manufacturer’s designee and the existing beer wholesaler shall negotiate in good faith.
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								(e)
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								The existing beer wholesaler shall continue to distribute the product to at least the same extent that it distributed the product immediately before the successor beer manufacturer acquired rights to the product until receipt of the payment of the compensation agreed to under
						subdivision (d) is made or is awarded under subdivision (f). The successor beer manufacturer and the existing beer wholesaler shall act in good faith regarding the ongoing supply and distribution of the product.
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								(f)
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								If the successor beer manufacturer’s designee and the existing beer wholesaler are unable to mutually agree on the fair market value of the affected distribution rights within 30 days of the existing beer wholesaler’s receipt of the successor beer manufacturer’s notice pursuant to subdivision (c), the successor beer manufacturer’s designee or the existing beer wholesaler shall initiate arbitration against each other to determine the issue of compensation for the fair market value of the affected distribution rights no later than 40 days after the existing beer wholesaler’s receipt of the successor beer manufacturer’s notice pursuant
						to subdivision (c). Upon submission to arbitration, the arbitration shall be the means of determining compensation to the existing beer wholesaler for the fair market value of the affected distribution rights, and the fair market value of the affected distribution rights shall be the purpose of the arbitration unless the parties agree otherwise.
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								(1)
								<html:span class="EnSpace"/>
								An arbitration held under this subdivision shall be held in California through a private arbitration services provider with at least three offices in California and a statewide roster of at least 70 neutral arbitrators, of which at least 30 have prior experience as a sole arbitrator in franchise, distribution, or related business litigation.
							</html:p>
							<html:p>
								(2)
								<html:span class="EnSpace"/>
								The direct costs of the arbitration, including any fees charged by the
						arbitrator, shall be borne equally by the parties engaged in the arbitration. All other costs shall be paid by the party incurring them.
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							<html:p>
								(3)
								<html:span class="EnSpace"/>
								The parties shall mutually agree on an arbitrator. If the parties cannot agree on the arbitrator, the arbitration provider shall select an impartial arbitrator.
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							<html:p>
								(4)
								<html:span class="EnSpace"/>
								(A)
								<html:span class="EnSpace"/>
								No later than 20 days after receipt of a notification to arbitrate, the parties shall complete an initial exchange of all nonprivileged documents and other information relevant to the fair market value of the affected distribution rights in their possession and control, including, without limitation, copies of all documents and the names of individuals who may be called to testify at the arbitration hearing. No later than 45 days after receipt of
						notification to arbitrate, the parties shall complete an exchange of the names of any experts who may be called to testify at the arbitration hearing, together with each expert’s report that may be introduced at the arbitration hearing.
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							<html:p>
								(B)
								<html:span class="EnSpace"/>
								The arbitrator may modify the requirements of subparagraph (A) on a showing of good cause. The arbitrator shall permit third-party discovery and additional discovery between beer wholesalers, including depositions, which the arbitrator finds appropriate for a period of time not to exceed 90 days after receipt of a notification to arbitrate. No discovery shall be permitted against a beer manufacturer.
							</html:p>
							<html:p>
								(5)
								<html:span class="EnSpace"/>
								The decision of the arbitrator shall be final and binding on the parties unless notice of appeal is filed, within 10 business days after
						service of the arbitration award, with the superior court of the county in which the hearing was held. Upon filing of the appeal, the court shall review the arbitration award for errors of fact or law by determining whether the award is supported by the sufficiency of the evidence presented at the arbitration. This subdivision shall further permit any other appeal or review that is authorized by the California Arbitration Act (Title 9 (commencing with Section 1280) of Part 3 of the Code of Civil Procedure).
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								(6)
								<html:span class="EnSpace"/>
								The arbitrator’s award shall be monetary only and shall not enjoin or compel conduct.
							</html:p>
							<html:p>
								(7)
								<html:span class="EnSpace"/>
								The arbitration hearing shall conclude not more than 180 days after receipt of a notification to arbitrate, unless the time period is extended by mutual agreement of the parties or by the arbitrator.
							</html:p>
							<html:p>
								(8)
								<html:span class="EnSpace"/>
								The arbitrator shall render a decision not later than 15 days after the conclusion of the arbitration unless this time period is extended by mutual agreement of the parties or by the arbitrator.
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							<html:p>
								(9)
								<html:span class="EnSpace"/>
								A party who fails to participate in the arbitration hearings waives all rights the party would have had in the arbitration and is considered to have consented to the determination of the arbitrator.
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							<html:p>
								(10)
								<html:span class="EnSpace"/>
								The Legislature finds and declares that several unique factors in combination warrant the Legislature authorizing limited mandatory arbitration between an existing beer wholesaler and a successor beer manufacturer’s designee solely to determine the issue of compensation for the fair market value of the affected distribution
						rights:
							</html:p>
							<html:p>
								(A)
								<html:span class="EnSpace"/>
								On the issue of the fair market value of the affected distribution rights, the parties are sophisticated and in an equal position in their knowledge of this legal issue and understand the law and their legal rights, including their jury trial rights.
							</html:p>
							<html:p>
								(B)
								<html:span class="EnSpace"/>
								The parties desire a mandatory arbitration provision to resolve the question of compensation for the fair market value of the affected distribution rights if the parties are not able to reach a mutual settlement so that product distribution can be continued in an orderly manner and the determination of compensation can be made in a timely manner.
							</html:p>
							<html:p>
								(C)
								<html:span class="EnSpace"/>
								The state’s regulatory interest in maintaining orderly markets for the safe and efficient transportation,
						distribution, and sale of beer within the state warrants the statutory authorization for mandatory arbitration as provided in this section.
							</html:p>
							<html:p>
								(g)
								<html:span class="EnSpace"/>
								If the existing beer wholesaler does not receive payment of the compensation under subdivision (d) or (f) not later than 10 business days after the date of the settlement or service of the arbitration award, and if there is no appeal or review filed under paragraph (5) of subdivision (f), the existing beer wholesaler shall remain the distributor of the product in the existing beer wholesaler’s territory to at least the same extent that the existing beer wholesaler distributed the product immediately before the successor beer manufacturer acquired rights to the product, and the existing beer wholesaler is not entitled to the settlement or arbitration award.
							</html:p>
							<html:p>
								(h)
								<html:span class="EnSpace"/>
								Nothing in this section shall be construed to limit or prohibit good faith settlements voluntarily entered into by the parties subsequent to the successor beer manufacturer’s notice pursuant to subdivision (c).
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					No reimbursement is required by this act pursuant to Section 6 of Article XIII
					<html:span class="ThinSpace"/>
					B of the California Constitution because the only costs that may be incurred by a local agency or school district will be incurred because this act creates a new crime or infraction, eliminates a crime or infraction, or changes the penalty for a crime or infraction, within the meaning of Section 17556 of the Government Code, or changes the definition of a crime within the meaning of Section 6 of Article XIII
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					B of the California Constitution.
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Last Version Text Digest Existing law, the Alcoholic Beverage Control Act, which is administered by the Department of Alcoholic Beverage Control, regulates the application, issuance, and suspension of alcoholic beverage licenses. Existing law imposes requirements on a successor beer manufacturer, defined as a beer manufacturer that acquires the rights to manufacture, import, or distribute a product, who cancels any of the existing beer wholesaler’s rights to distribute the product, as provided, and defines terms for this purpose. This bill would modify the definition of “successor beer manufacturer” to specify that a successor beer manufacturer may be a beer manufacturer or any person, as defined, whether licensed or unlicensed, who acquires the rights to manufacture, import, or distribute a product. The Alcoholic Beverage Control Act provides that a violation of specified provisions of the act is a misdemeanor.