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<ns0:Id>20250SB__127399INT</ns0:Id>
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<ns0:ActionText>INTRODUCED</ns0:ActionText>
<ns0:ActionDate>2026-02-20</ns0:ActionDate>
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<ns0:SessionYear>2025</ns0:SessionYear>
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<ns0:AuthorText authorType="LEAD_AUTHOR">Introduced by Senator Cabaldon</ns0:AuthorText>
<ns0:AuthorText authorType="COAUTHOR_ORIGINATING">(Coauthor: Senator McNerney)</ns0:AuthorText>
<ns0:AuthorText authorType="COAUTHOR_OPPOSITE">(Coauthor: Assembly Member Aguiar-Curry)</ns0:AuthorText>
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<ns0:Legislator>
<ns0:Contribution>LEAD_AUTHOR</ns0:Contribution>
<ns0:House>SENATE</ns0:House>
<ns0:Name>Cabaldon</ns0:Name>
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<ns0:Contribution>COAUTHOR</ns0:Contribution>
<ns0:House>SENATE</ns0:House>
<ns0:Name>McNerney</ns0:Name>
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<ns0:Contribution>COAUTHOR</ns0:Contribution>
<ns0:House>ASSEMBLY</ns0:House>
<ns0:Name>Aguiar-Curry</ns0:Name>
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<ns0:Title> An act to amend Section 25503.4 of the Business and Professions Code, relating to alcoholic beverages. </ns0:Title>
<ns0:RelatingClause>alcoholic beverages</ns0:RelatingClause>
<ns0:GeneralSubject>
<ns0:Subject>Alcoholic beverages: tied-house restrictions: wine instructional events and promotional lectures: video advertisements.</ns0:Subject>
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<html:p>Existing law, the Alcoholic Beverage Control Act, which is administered by the Department of Alcoholic Beverage Control, regulates the application, issuance, and suspension of alcoholic beverage licenses. Existing law, known as tied-house restrictions, generally prohibits a manufacturer, winegrower, manufacturer’s agent, rectifier, California winegrower’s agent, distiller, bottler, importer, and wholesaler, and any officer, director, or agent of any of those persons, from giving or lending money or a thing of value to a person operating, owning, or maintaining any on-sale premises where alcoholic beverages are sold. The law provides certain exceptions to this prohibition if specified requirements are met.</html:p>
<html:p>Tied-house restrictions permit a winegrower, winegrower’s agent, wine importer, or their director, partner, officer, agent, or representative to
conduct or participate in, and serve wine at, an instructional event for consumers held at a retailer’s premises if specified conditions are met. In this regard, specified information, pictures, illustrations, and depictions of the retailer’s premises, personnel, and customers may be listed in advertisements for the event if the pictures, illustrations, or depictions are relatively inconspicuous in relation to the advertisement as a whole and video is not permitted.</html:p>
<html:p>This bill would also allow the advertisement to contain videos up to 60 seconds long. The bill would remove the requirement that the specified information and any pictures, illustrations, or depictions be relatively inconspicuous in relation to the advertisement as a whole.</html:p>
<html:p>Tied-house restrictions permit specified information of a winegrower, wine importer, or winegrower’s agent licensee, the brand names of wine being featured, and the time, date, location, and
other identifying information of a wine promotional lecture at retail premises to be listed in advance of the event in an advertisement of the off-sale or on-sale retail licensee.</html:p>
<html:p>This bill would also authorize the advertisement to contain pictures, illustrations, videos, or depictions of the winegrower, wine importer, or winegrower’s agent.</html:p>
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<ns0:VoteRequired>MAJORITY</ns0:VoteRequired>
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<ns0:Preamble>The people of the State of California do enact as follows:</ns0:Preamble>
<ns0:BillSection id="id_2DA484A2-5FA2-4D60-9D3B-719B3586E6E0">
<ns0:Num>SECTION 1.</ns0:Num>
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Section 25503.4 of the
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is amended to read:
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<ns0:Num>25503.4.</ns0:Num>
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(a)
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Notwithstanding any other provision of this division, a winegrower, California winegrower’s agent, wine importer, or any director, partner, officer, agent, or representative of that person, may conduct or participate in, and serve wine at, an instructional event for consumers held at a retailer’s premises featuring wines produced by or for the winegrower or, imported by the wine importer, subject to the following conditions:
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<html:p>
(1)
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No premium, gift, free goods, or other thing of value may be given away in connection with the instructional event by the winegrower, California winegrower’s agent, wine importer, or retailer, except as authorized by this division.
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<html:p>
(2)
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No alcoholic beverages may be given
away in connection with the instructional event except that minimal amounts of wine, taken from barrels or from tanks, may be supplied and provided as samples at the instructional event. A person authorized by this subdivision may also provide no more than three one-ounce tastes of wine per consumer at the instructional event from bottles of wine provided by the authorized person. For purposes of this section, minimal amounts of the samples or tastes provided at the instructional event do not constitute a thing of value. Following the instructional event, any unused wine provided by the authorized person shall be removed from the retailer’s premises by the authorized person.
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(3)
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No alcoholic beverages may be sold at the instructional event, except that
orders for the sale of wine may be accepted by the winegrower if the sales transaction is completed at the winegrower’s premises.
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(b)
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Notwithstanding Section 25502.2, a person identified in subdivision (a) appearing at an instructional event described in subdivision (a) may, in addition to other permitted activities, provide autographs to consumers on consumer advertising specialties given by the person to a consumer or on any item provided by a consumer. No purchase of any alcoholic beverage shall be required in connection with such autographing.
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<html:p>
(c)
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Notwithstanding any other provision of this division, in addition to any point-of-sale advertising or other advertising items allowed under this division or under rules of the department, a winegrower, California winegrower’s agent, or wine importer, in advance of an instructional event for consumers being held at a retailer’s
premises, may list or reference in any advertisement for the instructional event the name, address, telephone number, email address, internet website address, and any other electronic media of the retailer, the names of the wines being featured at the instructional event,
and the time, date, and location of, and other information about, the instructional event, and the advertisement may contain pictures, illustrations, videos, and depictions of the retailer’s premises, personnel, and customers, if all of the following conditions are satisfied:
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<html:p>
(1)
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The advertisement does not also contain the retail price of the wines.
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(2)
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Laudatory references to the retailer in these advertisements are not authorized and the advertisement as a whole shall not otherwise promote a retailer beyond its participation in the event. Videos of the retailer’s premises, personnel, and customers in the advertisement shall not be longer than 60 seconds in duration. The reposting of social media posts, including posts by the retailer, is permitted provided that the reposting complies with all the requirements of this section.
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<html:p>
(d)
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Notwithstanding any other provision of this division, the name, address, telephone number, email address, internet website address, and any other electronic media of a winegrower, wine importer, or winegrower’s agent licensee, the brand names of wine being featured, and the time, date, location, and other identifying information of a wine promotional lecture at retail premises may be listed or referenced in advance of the event in an advertisement of the off-sale or on-sale retail licensee, and the advertisement may contain pictures, illustrations, videos, or depictions of the winegrower, wine importer, or winegrower’s agent.
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(e)
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Nothing in this section authorizes a winegrower, wine importer, or winegrower’s agent licensee to share in the costs, if any, of the retailer licensee’s advertisement.
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(f)
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Nothing in this section authorizes any person to consume any alcoholic beverage on any premises licensed with an off-sale retail license.
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