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<ns0:Id>20250AB__199198AMD</ns0:Id>
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<ns0:ActionText>INTRODUCED</ns0:ActionText>
<ns0:ActionDate>2026-02-17</ns0:ActionDate>
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<ns0:ActionText>AMENDED_ASSEMBLY</ns0:ActionText>
<ns0:ActionDate>2026-03-09</ns0:ActionDate>
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<ns0:SessionYear>2025</ns0:SessionYear>
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<ns0:AuthorText authorType="LEAD_AUTHOR">Introduced by Assembly Member Aguiar-Curry</ns0:AuthorText>
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<ns0:Name>Aguiar-Curry</ns0:Name>
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<ns0:Title>An act to add Section 25600.01 to the Business and Professions Code, relating to alcoholic beverages.</ns0:Title>
<ns0:RelatingClause>alcoholic beverages</ns0:RelatingClause>
<ns0:GeneralSubject>
<ns0:Subject>Alcoholic beverages: market research study: taste testing.</ns0:Subject>
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<html:p>Existing law, the Alcoholic Beverage Control Act, which is administered by the Department of Alcoholic Beverage Control, regulates the application for, and issuance and suspension of, alcoholic beverage licenses. The Alcoholic Beverage Control Act prohibits a licensee from giving a premium, gift, or free goods in connection with the sale and distribution of any alcoholic beverage, except as provided.</html:p>
<html:p>This bill would authorize a licensed winegrower, licensed beer manufacturer, licensed distilled spirits manufacturer, licensed craft distiller, licensed brandy manufacturer, licensed rectifier, or licensed wine rectifier to furnish tastes of alcoholic
beverages as part of a bona fide market research study undertaken by or for the licensee for the sole purpose of measuring consumer perceptions with respect to the sensory characteristics of the alcoholic beverages. The bill would authorize the taste testing to be conducted in the state, subject to specified conditions, including that a taste testing participant is, among other things, encouraged to taste only enough alcoholic beverage product to formulate an opinion.</html:p>
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<ns0:VoteRequired>MAJORITY</ns0:VoteRequired>
<ns0:Appropriation>NO</ns0:Appropriation>
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<ns0:Preamble>The people of the State of California do enact as follows:</ns0:Preamble>
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<ns0:Num>SECTION 1.</ns0:Num>
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Section 25600.01 is added to the
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, to read:
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<ns0:Num>25600.01.</ns0:Num>
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(a)
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For purposes of this section, the following definitions apply:
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(1)
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“Appropriate training” means the Responsible Beverage Service (RBS) training course as defined in Section 25680.
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(2)
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“Responsible persons” are individuals certified under an RBS training program, as described in Article 4 (commencing with Section 25680).
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(b)
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A licensed winegrower, licensed beer manufacturer, licensed distilled spirits manufacturer, licensed craft distiller, licensed brandy manufacturer, licensed rectifier, or licensed wine rectifier may furnish tastes of alcoholic beverages as part of a bona fide market research study
undertaken by or for the winegrower, beer manufacturer, distilled spirits manufacturer, craft distiller, brandy manufacturer, rectifier, or wine rectifier for the sole purpose of measuring consumer perceptions with respect to the sensory characteristics of the alcoholic beverages.
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(c)
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The taste testing may be conducted in the state, subject to all of the following conditions:
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(1)
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A licensed winegrower, licensed beer manufacturer, licensed distilled spirits manufacturer, licensed craft distiller, licensed brandy manufacturer, licensed rectifier, or licensed wine rectifier shall strictly adhere to all state, federal, and local statutory and regulatory provisions that apply to furnishing or consumption of an alcoholic beverage.
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(2)
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(A)
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Only a responsible person qualified by appropriate training
shall be employed to administer or assist with the taste testing.
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(B)
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A responsible person, including an interviewer, shall be over 21 years of age.
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(3)
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A taste testing participant shall be both of the following:
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(A)
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Over 21 years of age.
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(B)
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Encouraged to taste only enough alcoholic beverage product to formulate an opinion.
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(4)
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The winegrower, beer manufacturer, distilled spirits manufacturer, craft distiller, brandy manufacturer, rectifier, or wine rectifier shall not give inducement or compensation, other than monetary, to a consumer for participation in the taste testing.
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(5)
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With the exception of the winegrower’s, beer
manufacturer’s, distilled spirits manufacturer’s, craft distiller’s, brandy manufacturer’s, rectifier’s or wine rectifier’s licensed premises, a winegrower, beer manufacturer, distilled spirits manufacturer, craft distiller, brandy manufacturer, rectifier, or wine rectifier shall not conduct a taste testing in or about any location licensed by the department, or at any location that could be reasonably construed as being associated with a licensed premises.
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(6)
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The taste testing shall not be used as a means or subterfuge for furnishing to consumers alcoholic beverage samples prohibited by this division and the department’s rules.
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(7)
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Data, analyses, or conclusions related to the taste testing shall not be used in connection with any advertising or promotional activity.
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